PR communications for Telenet and the Royal Belgian Football Association win big<\/strong><\/h2><\/p>\n\nWednesday, 23 November\u00a02022. PR and strategic communications agency Bepublic Group has won prizes at the very first edition of the BORAs, the Best of Reputation Awards, which were presented at Antwerp Expo today. The BORAs award the best PR stories in terms of earned media and influencer relations in five categories. The Best of Reputation Awards are an initiative of ACC, the professional association of communications agencies.<\/strong><\/p>\n\nBepublic Group was nominated for three awards. Twice for Telenet, once for the Royal Belgian Football Association (KBVB).<\/p>\n\n
With Telenet, Bepublic Group was nominated in two categories: \u2018Corporate campaigns: Stakeholder relations\u2019 and \u2018Corporate campaigns: Issue management and crisis communication\u2019. Each was for the communication approach that was developed for the launch of the new TV advertising model that makes it more difficult to fast-forward through advertising. Bepublic managed to get one gold and one bronze BORA for this communication.<\/p>\n\n
KBVB\u2019s communications campaign to urgently seek 700 new referees was nominated in the \u2018Earned media (earned press + unpaid influencers) category: Best mono-brand campaign\u2019 category. In consultation with Bepublic, KBVB communicated in three major waves spread over several months. The results were impressive: the campaign appeared in the media no less than 150 times and many hundreds of people applied to become referees. This communication won a gold BORA.<\/p>\n\n
\n\u201cWe are very happy with these victories. It is gratifying to receive recognition from the jury for the PR work we do for our clients as a team, day in and day out. Of course, this result only came about because of the trust and good cooperation with the communication professionals of Telenet and KBVB. Needless to say, our thanks also go to them.\u201d<\/em><\/p>\nAnja Peleman en Sara Vercauteren, managing directors Bepublic Group<\/cite><\/blockquote>\n\n\n\u201cCommunicating about advertising that you can\u2019t fast-forward was not an easy task. Yet we managed to deliver the difficult message in a nuanced way, without noise. We saw that customers could understand this new advertising model. The coordinated approach has paid off. And even resulted in an award now; congratulations!\u201d<\/em><\/p>\nIsabelle Geeraerts, spokesperson Telenet<\/cite><\/blockquote>\n\n\n\u201cOur referee campaign was a great success, thanks in part to the clever PR strategy. We got major press coverage, which led to hundreds of registrations from people wanting to become referees. This won us a gold award. Of course, we are super happy about that. Now just hope our Red Devils do at least as well in Qatar.\u201d\u00a0<\/em><\/p>\nStephanie Forde, KBVB<\/cite><\/blockquote>\n\nThere were 51 entries for the first edition of the BORAs. Thirteen judges\/principals assessed all the cases. More info can be found on www.bestofawards.be.<\/a><\/p>\n\nPR communications for Telenet and the Royal Belgian Football Association win big Wednesday, 23 November\u00a02022. PR and strategic communications agency Bepublic Group has won prizes at the very first edition of the BORAs, the Best of Reputation Awards, which were presented at Antwerp Expo today. The BORAs award the best PR stories in terms of […]<\/p>\n","protected":false},"author":7,"featured_media":744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\n
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