{"id":2706,"date":"2025-09-10T19:41:07","date_gmt":"2025-09-10T17:41:07","guid":{"rendered":"https:\/\/bepublicgroup.be\/expertise\/start-ups-scale-ups\/"},"modified":"2026-03-12T14:29:15","modified_gmt":"2026-03-12T13:29:15","slug":"beready","status":"publish","type":"service","link":"https:\/\/bepublicgroup.be\/en\/expertise\/beready\/","title":{"rendered":"Start-ups & Scale-ups"},"content":{"rendered":"\n
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BeReady for Startups & Scaleups<\/h1>\n \n

Startups and scaleups are brimming with ideas and ambition. But without clever communication, even the best product or the most innovative service will stay under the radar of the media.

BeReady, the team within BePublic Group dedicated entirely to young growth companies, helps them to both stand out and pick up momentum. We offer tools, skills, and strategies that not only get these startups welcome media attention, but at the same time help earn the confidence of investors, partners, and their customers alike.

Because every innovative story deserves to be in the spotlights.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n\n\n\n

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Want to BeReady?<\/h2>\n\n\n\n

Does the startup or scaleup want to be more visible in the market?<\/p>\n\n\n\n

Discover how BeReady helps to get stories out there.<\/p>\n\n\n\n

Contact Hannelore or Liesbeth<\/strong> for a non-binding quote.<\/p>\n<\/div><\/section>\n\n\n\n

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Liesbeth Pyck<\/h3>\n\n\n\n

Managing Director BePublic Group<\/p>\n\n\n\n

Liesbeth Pyck is Managing Director of BePublic Group and has over 20 years of experience in PR, reputation management and strategic communication. She has worked for the international PR agency Porter Novelli, among others, and founded her own successful agency, Famous Relations, in 2015.<\/p>\n\n\n\n

She also has a passion for the startup world. As Head of Marketing at the Belgian AI scale-up Nobi (smart lamps for seniors), Liesbeth played a key role in the international growth of this AgeTech company. Under her wing, Nobi grew into a brand active in 22 countries in just three years. Liesbeth built the brand and reputation strategy from scratch, including all international PR activities. With experience on both sides of the table \u2013 as a communications expert and from the heart of a scaleup \u2013 Liesbeth knows exactly what young companies are facing. She knows the art of telling a story that convinces investors, media and customers.<\/p>\n\n\n\n

\u201cStartups often hold gold in their hands, but sometimes struggle to tell that story successfully. I notice that young players are often too cautious or too modest in how they present themselves. Together with the BeReady team, I am happy to use my experience to turn a compelling idea into a compelling story \u2014 a story that resonates with the media, investors, partners and customers.\u201d<\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Hannelore Schmid<\/h3>\n\n\n\n

Senior PR Consultant & Director BeReady<\/p>\n\n\n\n

With a background in Public Relations and over ten years of experience in the trade, Hannelore helps companies tell their story in a powerful and impactful way. After starting her career as a PR professional in the international automotive sector, she has now been working at BePublic Group for seven years.<\/p>\n\n\n\n

Hannelore lives and breathes PR. Her passion lies in discovering compelling stories \u2013 especially in the world of startups and scaleups, where innovation and entrepreneurship often move faster than communication.<\/p>\n\n\n\n

She believes that strong PR is a lever: it allows objective voices to put your company on the radar and creates credibility that no marketing budget can buy. That is why she enjoys working with entrepreneurs and teams who not only want to tell their story, but also want to grow it sustainably.<\/p>\n\n\n\n

\u201cI often notice that many young companies believe that one interview is enough to \u2018get them going\u201d. However, successful PR requires a long-term strategic approach and the right mix of channels. Whenever I hear an entrepreneur enthusiastically telling his or her story, I think, \u2019You have got to do something with this\u2019. Adding the right flavour to those impactful stories and mapping out a strategic communication plan for these entrepreneurs is what energises me.\u201d<\/em><\/p>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2576,"menu_order":21,"template":"","meta":{"_acf_changed":true,"featured_image_focal_point":{"x":0.5,"y":0.5}},"class_list":["post-2706","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nStart-ups & Scale-ups - Bepublic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/en\/expertise\/beready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-ups & Scale-ups - Bepublic Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bepublicgroup.be\/en\/expertise\/beready\/\" \/>\n<meta property=\"og:site_name\" content=\"Bepublic Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T13:29:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bepublicgroup.be\/media\/Foto-linksboven.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bepublicgroup.be\/en\/expertise\/beready\/\",\"url\":\"https:\/\/bepublicgroup.be\/en\/expertise\/beready\/\",\"name\":\"Start-ups & Scale-ups - 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