{"id":1087,"date":"2020-03-10T10:03:00","date_gmt":"2020-03-10T09:03:00","guid":{"rendered":"https:\/\/bepublicgroup.be\/la-technologie-profile-les-medias-de-demain\/"},"modified":"2023-11-20T10:48:12","modified_gmt":"2023-11-20T09:48:12","slug":"la-technologie-profile-les-medias-de-demain","status":"publish","type":"post","link":"https:\/\/bepublicgroup.be\/fr\/la-technologie-profile-les-medias-de-demain\/","title":{"rendered":"La technologie profile les m\u00e9dias de demain"},"content":{"rendered":"\n<p><strong>Reuters vient de publier son rapport annuel Journalism, Media and Technology Trends qui d\u00e9crit ce que l\u2019ann\u00e9e 2020 r\u00e9serve \u00e0 l\u2019industrie m\u00e9diatique \u00e0 l\u2019\u00e9chelle mondiale*. En voici les principales conclusions. Une chose est s\u00fbre : l\u2019avenir des m\u00e9dias sera fortement marqu\u00e9 par la technologie.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><h3 class=\"rich-text block-editor-rich-text__editable\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Schrijf kop...\"><strong data-rich-text-format-boundary=\"true\">La cr\u00e9dibilit\u00e9, un \u00e9l\u00e9ment crucial<\/strong><\/h3><\/h3>\n\n<p>L\u2019avenir du journalisme est compromis. Du moins, c\u2019est ce que craint la majorit\u00e9 des 233 <em>digital leaders<\/em> de m\u00e9dias, sond\u00e9s par Reuters. D\u2019autant plus, depuis que des repr\u00e9sentants politiques essaient de miner la cr\u00e9dibilit\u00e9 de certains m\u00e9dias. N\u00e9anmoins ceux-ci montent au front. Les journalistes v\u00e9rifient deux fois plus la fiabilit\u00e9 des informations re\u00e7ues. Les lecteurs le savent et l\u2019appr\u00e9cient. Du coup, ils continuent \u00e0 s\u2019informer aupr\u00e8s d\u2019eux.<\/p>\n\n<h3 class=\"wp-block-heading\"><h3 class=\"rich-text block-editor-rich-text__editable\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Schrijf kop...\"><strong data-rich-text-format-boundary=\"true\">D\u2019autres ressources que la publicit\u00e9<\/strong><\/h3><\/h3>\n\n<p>Les entreprises m\u00e9diatiques ont compris qu\u2019elles ne pouvaient plus se contenter uniquement des revenus volatiles de la publicit\u00e9. Il s\u2019agit aujourd\u2019hui de convaincre le lecteur et de le fid\u00e9liser. Cela requiert des investissements, mais 73\u00a0% des <em>captains of the media industry<\/em> sont convaincus de leur rentabilit\u00e9 \u00e0 terme. Quelque 50\u00a0% des r\u00e9pondants soulignent m\u00eame que la hausse des revenus li\u00e9s au lectorat suffit \u00e0 faire grimper le chiffre d\u2019affaires. D\u2019ailleurs, 35\u00a0% misent sur la publicit\u00e9 et le <em>reader revenue<\/em>.<\/p>\n\n<h3 class=\"wp-block-heading\"><h3 class=\"rich-text block-editor-rich-text__editable\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Schrijf kop...\"><strong data-rich-text-format-boundary=\"true\">Les technologies de rupture<\/strong><\/h3><\/h3>\n\n<p>Les big data aideront les m\u00e9dias \u00e0 assurer leurs revenus gr\u00e2ce \u00e0 la collecte et \u00e0 l\u2019utilisation de quantit\u00e9s astronomiques de donn\u00e9es li\u00e9es au lectorat. D\u2019autres technologies de rupture sont aussi amen\u00e9es \u00e0 jouer un r\u00f4le de plus en plus important. Ainsi, les m\u00e9dias plus traditionnels feront davantage co\u00efncider leur offre d\u2019information et les profils d\u2019auditeur ou de lecteur de leurs diff\u00e9rents utilisateurs. En outre, pr\u00e8s de 52 % des r\u00e9pondants estiment que les initiatives reposant sur l\u2019intelligence artificielle vont prendre de l\u2019ampleur dans le monde des m\u00e9dias.<\/p>\n\n<h3 class=\"wp-block-heading\"><h3 class=\"rich-text block-editor-rich-text__editable\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Schrijf kop...\"><strong data-rich-text-format-boundary=\"true\">La popularit\u00e9 des podcasts<\/strong><\/h3><\/h3>\n\n<p>Enfin, 2020 devrait \u00eatre l\u2019ann\u00e9e de la perc\u00e9e d\u00e9cisive de l\u2019audiojournalisme. De l\u2019autre c\u00f4t\u00e9 de l\u2019oc\u00e9an, les podcasts sont d\u00e9j\u00e0 extr\u00eamement populaires. Ici, ils n\u2019en sont encore qu\u2019\u00e0 leurs pr\u00e9mices. N\u00e9anmoins, pr\u00e8s de 53 % des r\u00e9pondants soulignent l\u2019importance de cet outil pour les m\u00e9dias. Les journaux De Standaard et De Tijd ainsi que la VRT comptent d\u00e9j\u00e0 des audiologues dans leurs rangs. Les autres m\u00e9dias devraient prochainement leur embo\u00eeter le pas. Et si les entreprises s\u2019y mettaient aussi pour partager leur actualit\u00e9\u2009?<\/p>\n\n<p>* Aucun Belge n\u2019a particip\u00e9 \u00e0 ce sondage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reuters vient de publier son rapport annuel Journalism, Media and Technology Trends qui d\u00e9crit ce que l\u2019ann\u00e9e 2020 r\u00e9serve \u00e0 l\u2019industrie m\u00e9diatique \u00e0 l\u2019\u00e9chelle mondiale*. En voici les principales conclusions. Une chose est s\u00fbre : l\u2019avenir des m\u00e9dias sera fortement marqu\u00e9 par la technologie. La cr\u00e9dibilit\u00e9, un \u00e9l\u00e9ment crucial L\u2019avenir du journalisme est compromis. Du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La technologie profile les m\u00e9dias de demain - Bepublic Group<\/title>\n<meta name=\"description\" content=\"L\u2019avenir du journalisme est compromis. 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