Les communications RP de Telenet et de l\u2019Union royale belge de football r\u00e9compens\u00e9es<\/strong><\/h3><\/p>\n\nBruxelles, le 23 novembre 2022. L\u2019agence de relations publiques et de communication strat\u00e9gique Bepublic Group a \u00e9t\u00e9 r\u00e9compens\u00e9e lors de la toute premi\u00e8re \u00e9dition des BORA, les Best Of Reputation Awards, d\u00e9cern\u00e9s aujourd\u2019hui \u00e0 Antwerp Expo. Les BORA r\u00e9compensent les meilleures campagnes RP en termes d\u2019earned media<\/em> et d\u2019influencer relations<\/em> dans cinq cat\u00e9gories. Les Best of Reputation Awards sont une initiative de l\u2019ACC, l\u2019association professionnelle des agences de communication.<\/strong><\/p>\n\nBepublic Group \u00e9tait nomin\u00e9e pour trois prix. Deux fois pour Telenet et une fois pour l\u2019Union royale belge de football (Royal Belgian Football Association – RBFA).<\/p>\n\n
Avec Telenet, Bepublic Group \u00e9tait nomin\u00e9e dans deux cat\u00e9gories : \u2018Corporate campaigns: Stakeholder relations\u2019 et \u2018Corporate campaigns : Issue management and crisis communication\u2019. Chaque fois avec l\u2019approche de communication mise au point pour le lancement du nouveau mod\u00e8le publicitaire t\u00e9l\u00e9vis\u00e9 qui rend plus difficile de zapper les pages de pub. Bepublic a ici d\u00e9croch\u00e9 un BORA d\u2019or et un de bronze.<\/p>\n\n
La campagne de communication de la RBFA visant \u00e0 trouver de toute urgence 700 nouveaux arbitres \u00e9tait nomin\u00e9e dans la cat\u00e9gorie \u2018Earned media (earned press + unpaid influencers): Best mono-brand campaign\u2019. En concertation avec Bepublic, la RBFA a communiqu\u00e9 en trois grandes vagues r\u00e9parties sur plusieurs mois. Les r\u00e9sultats ne se sont pas fait attendre : la campagne a b\u00e9n\u00e9fici\u00e9 de pas moins de 150 couvertures m\u00e9diatiques et plusieurs centaines de personnes ont soumis leur candidature pour devenir arbitre. Cette communication remporte un BORA d\u2019or.<\/p>\n\n
\n\u00ab\u00a0Nous sommes ravis de ces victoires. Il est gratifiant d\u2019obtenir la reconnaissance du jury pour les projets de relations publiques que nous r\u00e9alisons en \u00e9quipe, jour apr\u00e8s jour, pour nos clients. Bien entendu, ce r\u00e9sultat est uniquement le fruit de la confiance des professionnels de la communication de Telenet et de la RBFA et de l\u2019excellente collaboration avec ceux-ci. Il va sans dire que nous leur adressons \u00e9galement nos remerciements\u00a0\u00bb.<\/em><\/p>\nAnja Peleman en Sara Vercauteren, managing directors de Bepublic Group<\/cite><\/blockquote>\n\n\n\u00ab\u00a0La communication sur la publicit\u00e9 impossible \u00e0 zapper n\u2019a pas \u00e9t\u00e9 \u00e9vidente. Pourtant, nous avons r\u00e9ussi \u00e0 faire passer ce message difficile de mani\u00e8re nuanc\u00e9e et fluide. Nous avons constat\u00e9 que les clients pouvaient se montrer compr\u00e9hensifs \u00e0 l\u2019\u00e9gard de ce nouveau mod\u00e8le publicitaire. L\u2019approche coordonn\u00e9e a port\u00e9 ses fruits et nous permet m\u00eame de r\u00e9colter un prix, f\u00e9licitations\u00a0!\u00a0\u00bb<\/em><\/p>\nIsabelle Geeraerts, porte-parole de Telenet<\/cite><\/blockquote>\n\n\n\u00ab\u00a0Notre campagne d\u00e9di\u00e9e aux arbitres a remport\u00e9 un franc succ\u00e8s, gr\u00e2ce notamment \u00e0 une strat\u00e9gie RP bien pens\u00e9e. Nous avons b\u00e9n\u00e9fici\u00e9 d\u2019une \u00e9norme couverture m\u00e9diatique, qui a g\u00e9n\u00e9r\u00e9 des centaines d\u2019inscriptions de personnes souhaitant devenir arbitres. Nous gagnons le l\u2019or dans cette cat\u00e9gorie. Nous en sommes bien entendu ravis. Il ne reste plus qu\u2019\u00e0 esp\u00e9rer que nos Diables Rouges fassent au moins aussi bien au Qatar.\u00a0\u00bb <\/em><\/p>\nStephanie Forde, RBFA.<\/cite><\/blockquote>\n\n51 projets ont particip\u00e9 \u00e0 la premi\u00e8re \u00e9dition des BORA. Tous les dossiers ont \u00e9t\u00e9 examin\u00e9s par un jury compos\u00e9 de treize juges\/clients. Vous trouverez plus d\u2019infos sur le site www.bestofawards.be<\/a>.<\/p>\n\nLes communications RP de Telenet et de l\u2019Union royale belge de football r\u00e9compens\u00e9es Bruxelles, le 23 novembre 2022. L\u2019agence de relations publiques et de communication strat\u00e9gique Bepublic Group a \u00e9t\u00e9 r\u00e9compens\u00e9e lors de la toute premi\u00e8re \u00e9dition des BORA, les Best Of Reputation Awards, d\u00e9cern\u00e9s aujourd\u2019hui \u00e0 Antwerp Expo. Les BORA r\u00e9compensent les meilleures campagnes […]<\/p>\n","protected":false},"author":7,"featured_media":745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\n
Bepublic Group remporte 2 Best of Reputation Awards de d\u2019or et 1 de bronze - Bepublic Group<\/title>\n<meta name=\"description\" content=\"L\u2019agence de relations publiques et de communication strat\u00e9gique Bepublic Group a \u00e9t\u00e9 r\u00e9compens\u00e9e lors de la toute premi\u00e8re \u00e9dition des BORA, les Best Of Reputation Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bepublic Group remporte 2 Best of Reputation Awards de d\u2019or et 1 de bronze - Bepublic Group\" \/>\n<meta property=\"og:description\" content=\"L\u2019agence de relations publiques et de communication strat\u00e9gique Bepublic Group a \u00e9t\u00e9 r\u00e9compens\u00e9e lors de la toute premi\u00e8re \u00e9dition des BORA, les Best Of Reputation Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bepublicgroup.be\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Bepublic Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T12:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T15:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bepublicgroup.be\/media\/BORA-deze.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ilse van der Velden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilse van der Velden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/\"},\"author\":{\"name\":\"Ilse van der Velden\",\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/#\\\/schema\\\/person\\\/7d8c47323534d7ebd5cf6d7dbb7351f1\"},\"headline\":\"Bepublic Group remporte 2 Best of Reputation Awards de d\u2019or et 1 de bronze\",\"datePublished\":\"2022-11-24T12:18:00+00:00\",\"dateModified\":\"2023-11-24T15:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bepublicgroup.be\\\/media\\\/BORA-deze.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/\",\"url\":\"https:\\\/\\\/bepublicgroup.be\\\/bepublic-group-wint-2-gouden-en-1-bronzen-best-of-reputation-awards\\\/\",\"name\":\"Bepublic Group remporte 2 Best of Reputation Awards de d\u2019or et 1 de bronze - 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