{"id":1776,"date":"2024-04-18T14:36:18","date_gmt":"2024-04-18T12:36:18","guid":{"rendered":"https:\/\/bepublicgroup.be\/?p=1776"},"modified":"2024-05-13T13:16:06","modified_gmt":"2024-05-13T11:16:06","slug":"heloise-winandy-porte-parole-de-la-sofoico-on-ne-se-presente-pas-devant-un-journaliste-sans-avoir-prepare","status":"publish","type":"post","link":"https:\/\/bepublicgroup.be\/fr\/heloise-winandy-porte-parole-de-la-sofoico-on-ne-se-presente-pas-devant-un-journaliste-sans-avoir-prepare\/","title":{"rendered":"H\u00e9lo\u00efse Winandy (Porte-Parole de la SOFICO) : \u201cOn ne se pr\u00e9sente pas devant un journaliste sans avoir pr\u00e9par\u00e9 !\u201d\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pour le 8e \u00e9pisode du podcast Pas de Commentaires, Olivier Moch re\u00e7oit H\u00e9lo\u00efse Winandy, Directrice de la Communication et Porte-Parole de la SOFICO, le gestionnaire des infrastructures routi\u00e8re et autorouti\u00e8res de Wallonie. Ensemble, ils \u00e9voquent notamment la complexit\u00e9 de la communication des chantiers de la liaison E40\/E25\/A602 suite aux inondations de l\u2019\u00e9t\u00e9 2021.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1320\" height=\"1014\" src=\"https:\/\/bepublicgroup.be\/media\/Photo-02-1320x1014.jpg\" alt=\"\" class=\"wp-image-1777\" srcset=\"https:\/\/bepublicgroup.be\/media\/Photo-02-1320x1014.jpg 1320w, https:\/\/bepublicgroup.be\/media\/Photo-02-660x507.jpg 660w, https:\/\/bepublicgroup.be\/media\/Photo-02-768x590.jpg 768w, https:\/\/bepublicgroup.be\/media\/Photo-02-1536x1180.jpg 1536w, https:\/\/bepublicgroup.be\/media\/Photo-02.jpg 1920w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 9 ans, H\u00e9lo\u00efse Winandy est la porte-Parole de la SOFICO, elle en est m\u00eame devenue, en d\u00e9cembre 2022, la Directrice de la Communication. Si quelqu\u2019un connait bien la difficult\u00e9 de communiquer sur une mati\u00e8re d\u00e9licate, c\u2019est elle ! Travaux sur l\u2019infrastructure routi\u00e8re signifie chantiers et donc mobilit\u00e9 perturb\u00e9e. Pas facile de communiquer sur un sujet qui f\u00e2che les usagers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2018\u2019<em>Tout le monde veut des belles routes mais cela ne va pas sans les chantiers pour les r\u00e9aliser. J\u2019essaie toujours de communiquer positivement, de raconter les chantiers parce que je suis convaincue qu\u2019un usager qui traverse un chantier qu\u2019on lui a clairement expliqu\u00e9 le fait de fa\u00e7on moins stress\u00e9e que si on ne le lui avait pas expliqu\u00e9<\/em>\u2019\u2019 affirme H\u00e9lo\u00efse Winandy.&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La relation avec les journalistes est donc importante pour la SOFICO car c\u2019est, en grande partie, par les m\u00e9dias que l\u2019on peut informer sur les chantiers. Dans 8e \u00e9pisode de Pas de Commentaires, H\u00e9lo\u00efse Winandy explique donc l\u2019importance de la relation de confiance avec les journalistes mais aussi la n\u00e9cessit\u00e9 de bien pr\u00e9parer une interview en amont. \u2018\u2019<em>On ne se pr\u00e9sente jamais devant un journaliste sans avoir pr\u00e9par\u00e9. Il faut anticiper les questions, voir si elles peuvent emmener sur un terrain un peu plus d\u00e9licat, ou pas, et surtout pr\u00e9voir le message que l\u2019on veut faire passer<\/em>\u2019\u2019 enchaine la Porte-Parole de la SOFICO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le podcast revient aussi sur le cas pr\u00e9cis de la communication autour des chantiers de la liaison autorouti\u00e8re E40\/E25\/A602 qui avait \u00e9t\u00e9 totalement sous eau \u00e0 la suite des inondations de l\u2019\u00e9t\u00e9 2021. Plusieurs chantiers ont \u00e9t\u00e9 n\u00e9cessaires pour r\u00e9habiliter ce tron\u00e7on important qui abrite de nombreux \u00e9quipements sophistiqu\u00e9s : cam\u00e9ras, ventilateurs, signalisation dynamique&#8230; Il fallait faire comprendre l\u2019ampleur des travaux qui s\u2019\u00e9talent sur plusieurs \u00e9t\u00e9s d\u2019autant plus que l\u2019ensemble de l\u2019infrastructure, y compris les parties qui n\u2019ont pas \u00e9t\u00e9 impact\u00e9es par les inondations, ont \u00e9t\u00e9 modernis\u00e9es.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Olivier Moch, Consultant en Communication chez Bepublic : \u201d<em>Il n\u2019est pas facile de communiquer sur un sujet qui perturbe le quotidien des gens. La gestion des infrastructures routi\u00e8res et autorouti\u00e8res en fait partie, les chantiers de r\u00e9habilitation et autres travaux sont une mati\u00e8re frustrante pour les usagers. Communiquer sur ce sujet est un vrai challenge que rel\u00e8ve au quotidien H\u00e9lo\u00efse Winandy. Les \u00e9changes avec H\u00e9lo\u00efse Winandy ont \u00e9t\u00e9 particuli\u00e8rement int\u00e9ressants, surtout autour de la communication des chantiers de la liaison E40\/E25\/A602 suite aux inondations de 2021. \u2019\u2019<\/em>\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le podcast <em>Pas de Commentaire<\/em> est adapt\u00e9 de la version flamande <a href=\"https:\/\/www.tijd.be\/connect\/bepublic-group\/geen-commentaar.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Geen Commentaar<\/em><\/a><em>.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9couter le podcast \u201cPas de commentaire\u201d avec H\u00e9lo\u00efse Winandy sur :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.lecho.be\/connect\/bepublic-group\/pas-de-commentaire\" target=\"_blank\" rel=\"noreferrer noopener\">Lecho.be<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/open.spotify.com\/show\/7lUnAjn9hIHi6uQxbaf1Fv\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pas-de-commentaire\/id1709461737\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<iframe src=https:\/\/omny.fm\/shows\/pas-de-commentaire\/on-ne-se-pr-sente-pas-devant-un-journaliste-sans-a\/embed allow=\"autoplay; clipboard-write\" width=\"100%\" height=\"180\" frameborder=\"0\" title=\"\u201cOn ne se pr\u00e9sente pas devant un journaliste sans avoir pr\u00e9par\u00e9 !\u201d\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pelckmansuitgevers.be\/geen-commentaar-herwerkte-uitgave.html#gref\" target=\"_blank\" rel=\"noreferrer noopener\">Retrouvez a<em>ussi plus d\u2019astuces dans le livre Geen Comentaar de Sara vercauteren, publi\u00e9 chez Pelckmans<\/em><\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour le 8e \u00e9pisode du podcast Pas de Commentaires, Olivier Moch re\u00e7oit H\u00e9lo\u00efse Winandy, Directrice de la Communication et Porte-Parole de la SOFICO, le gestionnaire des infrastructures routi\u00e8re et autorouti\u00e8res de Wallonie. Ensemble, ils \u00e9voquent notamment la complexit\u00e9 de la communication des chantiers de la liaison E40\/E25\/A602 suite aux inondations de l\u2019\u00e9t\u00e9 2021.&nbsp; Depuis 9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.46,"y":0.35},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e9lo\u00efse Winandy (Porte-Parole de la SOFICO) : \u201cOn ne se pr\u00e9sente pas devant un journaliste sans avoir pr\u00e9par\u00e9 !\u201d\u00a0 - Bepublic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/fr\/heloise-winandy-porte-parole-de-la-sofoico-on-ne-se-presente-pas-devant-un-journaliste-sans-avoir-prepare\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00e9lo\u00efse Winandy (Porte-Parole de la SOFICO) : \u201cOn ne se pr\u00e9sente pas devant un journaliste sans avoir pr\u00e9par\u00e9 !\u201d\u00a0 - Bepublic Group\" \/>\n<meta property=\"og:description\" content=\"Pour le 8e \u00e9pisode du podcast Pas de Commentaires, Olivier Moch re\u00e7oit H\u00e9lo\u00efse Winandy, Directrice de la Communication et Porte-Parole de la SOFICO, le gestionnaire des infrastructures routi\u00e8re et autorouti\u00e8res de Wallonie. 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