{"id":1855,"date":"2024-06-04T11:38:47","date_gmt":"2024-06-04T09:38:47","guid":{"rendered":"https:\/\/bepublicgroup.be\/bepublic-group-remporte-le-prix-international-prwa-excellence-award-2024\/"},"modified":"2024-06-05T13:39:42","modified_gmt":"2024-06-05T11:39:42","slug":"bepublic-group-remporte-le-prix-international-prwa-excellence-award-2024","status":"publish","type":"post","link":"https:\/\/bepublicgroup.be\/fr\/bepublic-group-remporte-le-prix-international-prwa-excellence-award-2024\/","title":{"rendered":"Bepublic Group remporte le prix international PRWA Excellence Award 2024"},"content":{"rendered":"\n

Bepublic<\/span> Group, une <\/span>agence de <\/span>relations publiques<\/span> et de <\/span>communication<\/span> strat\u00e9gique<\/span>, <\/span>a <\/span>remport\u00e9 le <\/span>prix <\/span>international <\/span>\u00ab\u00a0<\/span>PRWA Excellence <\/span>Award<\/span> 2024<\/span>\u00a0\u00bb <\/span>en raison de<\/span> son travail <\/span>RP<\/span> pour la cha\u00eene de magasins de sport Decathlon<\/span>. <\/span>Ce prix <\/span>est d\u00e9cern\u00e9<\/span> annuellement<\/span> \u00e0 <\/span>une <\/span>agence de relations publiques <\/span>dont le dossier exceptionnel peut servir de source d’inspiration pour d’autres dans le domaine de la communication<\/span> partout dans le monde<\/span>. <\/span>Bepublic<\/span> Group partage<\/span> la <\/span>premi\u00e8re place <\/span>avec l’agence de communication polonaise NBS Communications, qui a <\/span>remport\u00e9 <\/span>la<\/span> prix<\/span> pour <\/span>sa campagne pour Arval.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n\n

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PRWA est un r\u00e9seau mondial qui connecte des agences de relations publiques \u00e0 travers le monde. Chaque ann\u00e9e, il d\u00e9cerne un prix \u00e0 une agence dont les initiatives en relations publiques peuvent inspirer d\u2019autres professionnels du secteur de la communication. \u00c0 partir d’une s\u00e9lection mondiale, le jury d’experts a retenu une liste restreinte de quatre dossiers de relations publiques exceptionnels. Au final, l\u2019agence belge Bepublic Group et l’agence polonaise NBS Communications ont remport\u00e9 le premier prix. <\/p>\n\n

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Bepublic Group a impressionn\u00e9 le jury avec la campagne Nohltaced pour Decathlon, visant \u00e0 faire prendre conscience au public de leurs ventes de produits d\u2019occasion. Cette campagne est le fruit d’une collaboration entre Bonka Circus, Influo et Bepublic Group. L’ann\u00e9e derni\u00e8re, cette campagne a \u00e9galement remport\u00e9 un Best Of Reputation Award (BORA) de bronze et d’argent dans les cat\u00e9gories \u00ab\u00a0Integrated PR : Best multi-platform campaign\u00a0\u00bb et \u00ab\u00a0Corporate campaigns : Environmental Social Engagement\u00a0\u00bb. Le projet a aussi \u00e9t\u00e9 couronn\u00e9 d\u2019un Effie d\u2019argent. <\/p>\n<\/div>\n<\/div>\n\n

<\/p>\n\n

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\u00ab\u202f<\/span>Le <\/span>PRWA Excellence <\/span>Award<\/span> 2024 <\/span>est une <\/span>tr\u00e8s <\/span>belle reconnaissance de l<\/span>‘<\/span>engagement et de l’<\/span>expertise de <\/span>notre \u00e9quipe<\/span>, qui \u00e9labore chaque jour des <\/span>communications <\/span>inspirantes et <\/span>strat\u00e9giques <\/span>pour nos clients<\/span>. <\/span>Nous en sommes tr\u00e8s fiers. <\/span>Une campagne avec un tel impact, on ne peut la cr\u00e9er que<\/span> joignant <\/span>l<\/span>es forces \u00e0 celles de partenaires<\/span> comp\u00e9tents<\/span>. Pour la campagne <\/span>Nohltaced<\/span>, nous avons tr\u00e8s bien travaill\u00e9 <\/span>avec <\/span>Bonka<\/span> Circus et <\/span>Influo<\/span>. Nous tenons donc \u00e0 les <\/span>remercier, ainsi <\/span>que <\/span>Decathlon pour la <\/span>confiance qu’ils nous ont t\u00e9moign\u00e9e<\/span>.<\/span>\u202f\u00bb<\/span> – <\/span><\/span>Sara Vercauteren <\/span>et Anja <\/span>Peleman<\/span>, <\/span>Managing<\/span> Directors<\/span> de <\/span>Bepublic<\/span> Group<\/span>.<\/span><\/span>\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n\n

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\u00ab\u202f<\/span>Ce prix international de relations publiques r\u00e9affirme l’impact <\/span>extraordinaire <\/span>de la campagne <\/span>NolhtaceD<\/span>. Nous n’avions pratiquement pas de budget, mais avec l’aide de nos partenaires, nous avons pu d\u00e9velopper une campagne <\/span>r\u00e9ussie<\/span> et <\/span>cr\u00e9ative qui a \u00e9t\u00e9 <\/span>particuli\u00e8rement bien accueillie. Nous avons obtenu<\/span> de la visibilit\u00e9 dans<\/span> la <\/span>presse nationale et locale, mais aussi gr\u00e2ce aux influenceurs et \u00e0 un certain nombre de <\/span>TikToks<\/span> viraux, nous avons pu mettre en avant le service de rachat de Decathlon aupr\u00e8s <\/span>d’<\/span>un tr\u00e8s large public<\/span>. <\/span>Nous sommes heureux et fiers que cette campagne exceptionnelle soit d\u00e9sormais accueillie avec enthousiasme par les professionnels internationaux <\/span>dans le domaine <\/span>des relations publiques<\/span>.\u202f\u00bb<\/span><\/span> – <\/span><\/span>Julie <\/span>Nevejan<\/span>, <\/span>PR, Influencer & <\/span>Corporate<\/span> communication Leader <\/span>chez Decathlon<\/span>.<\/span><\/span>\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n\n

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\u00ab\u202f<\/span>La campagne <\/span>de <\/span>Bepublic<\/span> Group<\/span> est un exemple frappant de cr\u00e9ativit\u00e9, de strat\u00e9gie, d’ex\u00e9cution et de r\u00e9sultats de relations publiques de niveau international. Le jury a \u00e9t\u00e9 impressionn\u00e9 par la campagne <\/span>NolhtaceD<\/span> \u00e0 bien des \u00e9gards, mais surtout <\/span>par la mani\u00e8re dont elle a r\u00e9ussi \u00e0 positionner le client en tant que pionnier du commerce circulaire et de la durabilit\u00e9. <\/span>Non seulement aupr\u00e8s du grand public, mais aussi aupr\u00e8s des actionnaires. Des <\/span>campagnes de communication int\u00e9gr\u00e9es comme celle-ci, men\u00e9es par <\/span>Bepublic<\/span> Group <\/span>et par notre autre laur\u00e9at, NBS Communication, en Pologne, soulignent <\/span>la valeur ajout\u00e9e d’<\/span>agences de relations publiques intelligentes<\/span>, capables de <\/span>produire de mani\u00e8re <\/span>rentable de tr\u00e8s bons r\u00e9sultats commerciaux<\/span>.\u202f\u00bb<\/span> – <\/span><\/span>Henry <\/span>Feintuch<\/span>, pr\u00e9sident de Public Relations World Alliance (PRWA) et <\/span>pr\u00e9sident <\/span>de <\/span>Feintuch<\/span> Communications \u00e0 New York.<\/span><\/span>\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Bepublic Group, une agence de relations publiques et de communication strat\u00e9gique, a remport\u00e9 le prix international \u00ab\u00a0PRWA Excellence Award 2024\u00a0\u00bb en raison de son travail RP pour la cha\u00eene de magasins de sport Decathlon. Ce prix est d\u00e9cern\u00e9 annuellement \u00e0 une agence de relations publiques dont le dossier exceptionnel peut servir de source d’inspiration pour […]<\/p>\n","protected":false},"author":7,"featured_media":1853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nBepublic Group remporte le prix international PRWA Excellence Award 2024 - Bepublic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/fr\/bepublic-group-remporte-le-prix-international-prwa-excellence-award-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bepublic Group remporte le prix international PRWA Excellence Award 2024 - Bepublic Group\" \/>\n<meta property=\"og:description\" content=\"Bepublic Group, une agence de relations publiques et de communication strat\u00e9gique, a remport\u00e9 le prix international \u00ab\u00a0PRWA Excellence Award 2024\u00a0\u00bb en raison de son travail RP pour la cha\u00eene de magasins de sport Decathlon. 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