{"id":2719,"date":"2025-11-27T13:08:16","date_gmt":"2025-11-27T12:08:16","guid":{"rendered":"https:\/\/bepublicgroup.be\/?p=2719"},"modified":"2026-02-19T10:43:20","modified_gmt":"2026-02-19T09:43:20","slug":"bepublic-group-remporte-2-best-of-reputation-awards-grace-aux-campagnes-remarquees-pour-decathlon-et-dewaele","status":"publish","type":"post","link":"https:\/\/bepublicgroup.be\/fr\/bepublic-group-remporte-2-best-of-reputation-awards-grace-aux-campagnes-remarquees-pour-decathlon-et-dewaele\/","title":{"rendered":"BePublic Group remporte 2 Best of Reputation Awards gr\u00e2ce aux campagnes remarqu\u00e9es pour Decathlon et Dewaele"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, BePublic Group s\u2019est distingu\u00e9e lors de la remise des BORA\u2019s, les Best of Reputation Awards. L\u2019agence bruxelloise de relations publiques et de communication strat\u00e9gique a re\u00e7u mercredi 2 bronze Best of Reputation Awards. Ces distinctions r\u00e9compensent des actions de relations publiques men\u00e9es pour la branche belge de la cha\u00eene internationale de magasins de sport Decathlon et pour le groupe immobilier Dewaele, actif en Flandre et \u00e0 Bruxelles.<\/strong><\/p>\n\n\n\n

Avec les BORA\u2019s, organis\u00e9s par les associations professionnelles ACC et CSquare, les meilleures campagnes de relations publiques sont mises \u00e0 l\u2019honneur dans les domaines des earned media et des relations avec les influenceurs. La campagne de repositionnement de Decathlon, nomin\u00e9e dans les cat\u00e9gories Brand Corporate Image et Brand Campaign B2C, vaut \u00e0 BePublic Group un BORA en bronze.<\/p>\n\n\n\n

Cette campagne a permis \u00e0 la marque d\u2019\u00e9voluer dans la perception du grand public\u2009: d\u2019un acteur reconnu avant tout pour ses prix, elle est pass\u00e9e \u00e0 une image plus innovante et premium, tout en restant accessible \u00e0 tous les types de consommateurs. Gr\u00e2ce \u00e0 cette approche strat\u00e9gique, Decathlon n\u2019est plus uniquement associ\u00e9e au prix et \u00e0 la sensibilit\u00e9 au prix\u2009; la marque est d\u00e9sormais spontan\u00e9ment li\u00e9e \u00e0 l\u2019innovation, \u00e0 une qualit\u00e9 durable et \u00e0 une expertise sportive.<\/p>\n\n\n\n

Double victoire lors de la quatri\u00e8me \u00e9dition des BORA\u2019s<\/h3>\n\n\n\n

Double victoire lors de la quatri\u00e8me \u00e9dition des BORA\u2019s\u2028Le Barom\u00e8tre des loyers annuelle de Dewaele a, pour sa part, \u00e9t\u00e9 r\u00e9compens\u00e9e par un BORA en bronze dans la cat\u00e9gorie CEO Positioning and Thought Leadership. BeReal, la branche immobili\u00e8re de BePublic Group, accompagne depuis dix ans les relations publiques et la communication de Dewaele et a fait du Barom\u00e8tre des loyers une r\u00e9f\u00e9rence incontournable dans le paysage m\u00e9diatique flamand en mati\u00e8re de march\u00e9 locatif. Les chiffres annuels permettent de suivre de pr\u00e8s les \u00e9volutions du march\u00e9 ainsi que l\u2019impact des politiques publiques et des tendances soci\u00e9tales, tandis que le pr\u00e9sident Filip Dewaele est devenu une voix reconnue et influente du march\u00e9 immobilier en Flandre.<\/p>\n\n\n\n

\n

\u201cChapeau \u00e0 nos coll\u00e8gues de BePublic Group ainsi qu\u2019\u00e0 toutes les \u00e9quipes de Decathlon et Dewaele qui ont contribu\u00e9 \u00e0 construire ces campagnes. Ces BORA\u2019s sont une reconnaissance de ce que nous r\u00e9alisons ensemble, ann\u00e9e apr\u00e8s ann\u00e9e. Ils confirment \u00e0 quel point il est essentiel de construire une marque et une r\u00e9putation non pas avec des sprints ponctuels, mais sur le long terme, guid\u00e9s par une \u2018north star\u2019 strat\u00e9gique clairement d\u00e9finie. We love it\u2009!\u201d<\/p>\nLiesbeth Pyck, Managing Director de BePublic Group<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, BePublic Group s\u2019est distingu\u00e9e lors de la remise des BORA\u2019s, les Best of Reputation Awards. L\u2019agence bruxelloise de relations publiques et de communication strat\u00e9gique a re\u00e7u mercredi 2 bronze Best of Reputation Awards. Ces distinctions r\u00e9compensent des actions de relations publiques men\u00e9es pour la branche belge de la cha\u00eene internationale […]<\/p>\n","protected":false},"author":1,"featured_media":2717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.35},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nBePublic Group remporte 2 Best of Reputation Awards gr\u00e2ce aux campagnes remarqu\u00e9es pour Decathlon et Dewaele - Bepublic Group<\/title>\n<meta name=\"description\" content=\"BePublic Group a re\u00e7u 2 bronze Best of Reputation Awards pour des actions de relations publiques men\u00e9es pour Decathlon et Dewaele.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/fr\/bepublic-group-remporte-2-best-of-reputation-awards-grace-aux-campagnes-remarquees-pour-decathlon-et-dewaele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BePublic Group remporte 2 Best of Reputation Awards gr\u00e2ce aux campagnes remarqu\u00e9es pour Decathlon et Dewaele - 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