{"id":2857,"date":"2026-04-28T15:24:10","date_gmt":"2026-04-28T13:24:10","guid":{"rendered":"https:\/\/bepublicgroup.be\/bepublic-group-lance-atelier-public-une-nouvelle-division-a-la-croisee-de-la-reputation-du-brand-pr-et-du-lifestyle\/"},"modified":"2026-05-18T13:13:31","modified_gmt":"2026-05-18T11:13:31","slug":"bepublic-group-lance-atelier-public-une-nouvelle-division-a-la-croisee-de-la-reputation-du-brand-pr-et-du-lifestyle","status":"publish","type":"post","link":"https:\/\/bepublicgroup.be\/fr\/bepublic-group-lance-atelier-public-une-nouvelle-division-a-la-croisee-de-la-reputation-du-brand-pr-et-du-lifestyle\/","title":{"rendered":"BePublic Group lance Atelier Public : une nouvelle division \u00e0 la crois\u00e9e de la r\u00e9putation, du brand PR et du lifestyle"},"content":{"rendered":"\n<p>Avec Atelier Public, BePublic Group \u00e9largit encore son offre, en compl\u00e9ment de son solide ancrage en communication corporate et en gestion de la r\u00e9putation. La nouvelle division se concentre sp\u00e9cifiquement sur le brand et le lifestyle PR, compl\u00e9t\u00e9s par le marketing d\u2019influence et le storytelling orient\u00e9 contenu.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1320\" height=\"1320\" src=\"https:\/\/bepublicgroup.be\/media\/foto1-square-1320x1320.jpg\" alt=\"\" class=\"wp-image-2839\" srcset=\"https:\/\/bepublicgroup.be\/media\/foto1-square-1320x1320.jpg 1320w, https:\/\/bepublicgroup.be\/media\/foto1-square-660x660.jpg 660w, https:\/\/bepublicgroup.be\/media\/foto1-square-150x150.jpg 150w, https:\/\/bepublicgroup.be\/media\/foto1-square-768x768.jpg 768w, https:\/\/bepublicgroup.be\/media\/foto1-square-1536x1536.jpg 1536w, https:\/\/bepublicgroup.be\/media\/foto1-square.jpg 1679w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n<p>Avec Atelier Public, BePublic Group \u00e9largit encore son offre, en compl\u00e9ment de son solide ancrage en communication corporate et en gestion de la r\u00e9putation. La nouvelle division se concentre sp\u00e9cifiquement sur le brand et le lifestyle PR, compl\u00e9t\u00e9s par le marketing d\u2019influence et le storytelling orient\u00e9 contenu.<\/p>\n\n<p>Ce lancement s\u2019inscrit dans un renouvellement strat\u00e9gique plus large de l\u2019agence, visant \u00e0 briser les silos et \u00e0 r\u00e9pondre au besoin des marques d\u2019adopter une approche int\u00e9gr\u00e9e couvrant la r\u00e9putation, les m\u00e9dias, les cr\u00e9ateurs et la culture.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Atelier Public est n\u00e9 d\u2019une demande claire des clients \u00bb, d\u00e9clare <strong>Myra Nurski, Head of Innovation chez BePublic Group.<\/strong> \u00ab Aujourd\u2019hui, les marques ne veulent plus de trajectoires s\u00e9par\u00e9es pour la communication corporate, le brand PR et le marketing d\u2019influence. Elles recherchent un partenaire unique capable de r\u00e9fl\u00e9chir strat\u00e9giquement et de faire vivre des histoires \u00e0 travers diff\u00e9rents canaux et communaut\u00e9s. \u00bb<\/p>\n<\/blockquote>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers-1320x880.jpg\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers-1320x880.jpg 1320w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers-660x440.jpg 660w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers-768x512.jpg 768w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers-1536x1024.jpg 1536w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4195-2_RobinJorisDullers.jpg 1920w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><h4 class=\"styles_headingTwo__PVB5O\"><strong>De la r\u00e9putation \u00e0 des r\u00e9cits de marque pertinents<\/strong><\/h4><\/h3>\n\n<p>Atelier Public combine l\u2019expertise corporate de BePublic Group avec un fort accent sur le storytelling de marque et la pertinence culturelle. L\u2019agence travaille pour des marques lifestyle et premium et traduit l\u2019ADN des marques en r\u00e9cits qui r\u00e9sonnent aupr\u00e8s des m\u00e9dias, des cr\u00e9ateurs et des communaut\u00e9s.<\/p>\n\n<p>La r\u00e9putation reste au c\u0153ur de l\u2019approche, enrichie par une dimension plus int\u00e9gr\u00e9e et cr\u00e9ative.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Ce qui nous distingue, c\u2019est pr\u00e9cis\u00e9ment cette combinaison \u00bb, ajoute Nurski. \u00ab Nous ne construisons pas seulement de la visibilit\u00e9 autour de produits ou de collections, mais aussi la r\u00e9putation globale des marques et des entreprises. En parall\u00e8le, nous donnons vie aux histoires qui se cachent derri\u00e8re ces marques \u2014 de la vision entrepreneuriale \u00e0 leur identit\u00e9. \u00bb<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><h4 class=\"styles_headingTwo__PVB5O\"><strong>Un r\u00f4le pionnier dans le marketing d\u2019influence<\/strong><\/h4><\/h3>\n\n<p>Avec Atelier Public, BePublic Group s\u2019appuie sur des ann\u00e9es d\u2019expertise en marketing d\u2019influence. Myra Nurski a contribu\u00e9 \u00e0 la professionnalisation des collaborations avec les influenceurs en Belgique, depuis la premi\u00e8re g\u00e9n\u00e9ration de blogueurs.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Le marketing d\u2019influence est aujourd\u2019hui une composante essentielle des relations publiques, mais il n\u00e9cessite une approche r\u00e9fl\u00e9chie et cr\u00e9dible \u00bb, explique Nurski. \u00ab Nous collaborons avec des cr\u00e9ateurs r\u00e9ellement align\u00e9s avec les marques et construisons des relations durables, et non des campagnes \u00e9ph\u00e9m\u00e8res. \u00bb<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><h4 class=\"styles_headingTwo__PVB5O\"><strong>Lancement officiel et premiers clients<\/strong><\/h4><\/h3>\n\n<p>Le lancement officiel d\u2019Atelier Public a \u00e9t\u00e9 marqu\u00e9 la semaine derni\u00e8re par un press day exclusif, o\u00f9 la presse, les cr\u00e9ateurs et les influenceurs ont pu d\u00e9couvrir en avant-premi\u00e8re les nouvelles collections des clients.<\/p>\n\n<p>Atelier Public travaille d\u00e9j\u00e0 pour plusieurs marques lifestyle fortes, parmi lesquelles <strong>La Bottega, &amp;Tradition, Juna Fae, Floris van Bommel,<\/strong> ainsi que les labels scandinaves d\u2019<strong>INNO<\/strong> tels que <strong>Norvie, Carin Wester, Rikiki et Wera.<\/strong><\/p>\n\n<p>Vous trouvez plus d&rsquo;informations via <a id=\"https:\/\/atelierpublic.com\/\" href=\"https:\/\/atelierpublic.com\/\" type=\"link\">www.atelierpublic.com<\/a>.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1320\" height=\"881\" data-id=\"2851\" src=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers-1320x881.jpg\" alt=\"\" class=\"wp-image-2851\" srcset=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers-1320x881.jpg 1320w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers-660x440.jpg 660w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers-768x512.jpg 768w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers-1536x1025.jpg 1536w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8217_RobinJorisDullers.jpg 1920w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"881\" height=\"1320\" data-id=\"2854\" src=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers-881x1320.jpg\" alt=\"\" class=\"wp-image-2854\" srcset=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers-881x1320.jpg 881w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers-440x660.jpg 440w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers-768x1151.jpg 768w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers-1025x1536.jpg 1025w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8222_RobinJorisDullers.jpg 1281w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"881\" height=\"1320\" data-id=\"2845\" src=\"https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers-881x1320.jpg\" alt=\"\" class=\"wp-image-2845\" srcset=\"https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers-881x1320.jpg 881w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers-440x660.jpg 440w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers-768x1151.jpg 768w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers-1025x1536.jpg 1025w, https:\/\/bepublicgroup.be\/media\/BePublic_MediaFin_Portraits_398A4134-3_RobinJorisDullers.jpg 1281w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"881\" height=\"1320\" data-id=\"2848\" src=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers-881x1320.jpg\" alt=\"\" class=\"wp-image-2848\" srcset=\"https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers-881x1320.jpg 881w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers-440x660.jpg 440w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers-768x1151.jpg 768w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers-1025x1536.jpg 1025w, https:\/\/bepublicgroup.be\/media\/AtelierPublic_398A8119_RobinJorisDullers.jpg 1281w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/figure>\n<\/figure>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec Atelier Public, BePublic Group \u00e9largit encore son offre, en compl\u00e9ment de son solide ancrage en communication corporate et en gestion de la r\u00e9putation. La nouvelle division se concentre sp\u00e9cifiquement sur le brand et le lifestyle PR, compl\u00e9t\u00e9s par le marketing d\u2019influence et le storytelling orient\u00e9 contenu. Avec Atelier Public, BePublic Group \u00e9largit encore son [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BePublic Group lance Atelier Public : une nouvelle division \u00e0 la crois\u00e9e de la r\u00e9putation, du brand PR et du lifestyle - Bepublic Group<\/title>\n<meta name=\"description\" content=\"Atelier Public, une nouvelle division PR et lifestyle, r\u00e9pond \u00e0 la demande croissante des marques pour une approche de communication plus int\u00e9gr\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/fr\/bepublic-group-lance-atelier-public-une-nouvelle-division-a-la-croisee-de-la-reputation-du-brand-pr-et-du-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BePublic Group lance Atelier Public : une nouvelle division \u00e0 la crois\u00e9e de la r\u00e9putation, du brand PR et du lifestyle - 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