{"id":2707,"date":"2025-09-10T19:41:07","date_gmt":"2025-09-10T17:41:07","guid":{"rendered":"https:\/\/bepublicgroup.be\/expertise\/start-ups-scale-ups\/"},"modified":"2025-10-17T21:09:13","modified_gmt":"2025-10-17T19:09:13","slug":"beready","status":"publish","type":"service","link":"https:\/\/bepublicgroup.be\/fr\/expertise\/beready\/","title":{"rendered":"Start-ups & Scale-ups"},"content":{"rendered":"\n
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BeReady pour les startups et les scaleups<\/h1>\n \n

Les startups et les scaleups regorgent d’id\u00e9es et d’ambition. Mais sans une communication intelligente, m\u00eame le meilleur produit ou le service le plus innovant passe inaper\u00e7u aux yeux des m\u00e9dias.

BeReady, l’\u00e9quipe du groupe BePublic Group enti\u00e8rement d\u00e9di\u00e9e aux jeunes entreprises en croissance, les aide \u00e0 se d\u00e9marquer et \u00e0 acc\u00e9l\u00e9rer leur d\u00e9veloppement. Nous proposons des outils, des techniques et des strat\u00e9gies qui permettent aux startups non seulement d’attirer l’attention des m\u00e9dias, mais aussi de gagner la confiance des investisseurs, des partenaires et des clients.

Car chaque histoire innovante m\u00e9rite d’\u00eatre mise en lumi\u00e8re.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n\n\n\n

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Want to BeReady?<\/h2>\n\n\n\n

Votre start-up ou scale-up souhaite gagner en visibilit\u00e9 sur le march\u00e9 ?<\/p>\n\n\n\n

D\u00e9couvrez comment BeReady vous aide \u00e0 faire conna\u00eetre votre histoire.<\/p>\n\n\n\n

Contactez Hannelore ou Liesbeth<\/strong> pour obtenir un devis sans engagement.<\/p>\n<\/div><\/section>\n\n\n\n

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Liesbeth Pyck<\/h3>\n\n\n\n

Managing Director BePublic Group<\/p>\n\n\n\n

Liesbeth Pyck est Managing Director de BePublic Group et poss\u00e8de plus de 20 ans d’exp\u00e9rience dans les relations publiques, la gestion de la r\u00e9putation et la communication strat\u00e9gique. Elle a notamment travaill\u00e9 pour l’agence internationale de relations publiques Porter Novelli et a fond\u00e9 en 2015 sa propre agence \u00e0 succ\u00e8s, Famous Relations.<\/p>\n\n\n\n

Elle se passionne \u00e9galement pour le monde des start-ups. En tant que responsable marketing de la scale-up belge Nobi (lampes intelligentes pour seniors), Liesbeth a jou\u00e9 un r\u00f4le cl\u00e9 dans la croissance internationale de cette entreprise AgeTech. Sous son \u00e9gide, Nobi est devenue en trois ans une marque active dans 22 pays. Liesbeth y a enti\u00e8rement d\u00e9velopp\u00e9 la strat\u00e9gie de marque et de r\u00e9putation, y compris toutes les activit\u00e9s de relations publiques internationales.<\/p>\n\n\n\n

Forte de son exp\u00e9rience des deux c\u00f4t\u00e9s de la table, en tant qu’experte en communication et au c\u0153ur d’une scale-up, Liesbeth sait exactement \u00e0 quoi sont confront\u00e9es les jeunes entreprises. Elle ma\u00eetrise l’art de raconter une histoire qui convainc les investisseurs, les m\u00e9dias et les clients.<\/p>\n\n\n\n

\u00ab Les start-ups ont souvent de l’or entre les mains, mais elles ont parfois du mal \u00e0 bien raconter leur histoire. Je remarque que les jeunes acteurs sont souvent trop prudents ou trop modestes dans la fa\u00e7on dont ils se pr\u00e9sentent. Avec l’\u00e9quipe de BeReady, je mets volontiers mon exp\u00e9rience \u00e0 profit pour transformer une id\u00e9e forte en une histoire forte, une histoire qui trouve un \u00e9cho aupr\u00e8s de la presse, des investisseurs, des partenaires et des clients. \u00bb<\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Hannelore Schmid<\/h3>\n\n\n\n

Senior PR Consultant & Director BeReady<\/p>\n\n\n\n

Forte d’une formation en relations publiques et de plus de dix ans d’exp\u00e9rience dans le domaine, Hannelore aide les entreprises \u00e0 raconter leur histoire de mani\u00e8re percutante et durable. Apr\u00e8s avoir d\u00e9but\u00e9 comme professionnelle des relations publiques dans le secteur automobile international, elle travaille depuis 7 ans chez BePublic Group.<\/p>\n\n\n\n

Hannelore vit et respire les relations publiques. Sa passion est de d\u00e9nicher des histoires fortes, en particulier dans le monde des start-ups et des scale-ups, o\u00f9 l’innovation et l’esprit d’entreprise vont souvent plus vite que la communication.<\/p>\n\n\n\n

Elle estime que des relations publiques efficaces constituent un levier : elles permettent \u00e0 des voix objectives de mettre votre entreprise sur le devant de la sc\u00e8ne et cr\u00e9ent une cr\u00e9dibilit\u00e9 qu’aucun budget marketing ne peut acheter. C’est pourquoi elle aime travailler avec des entrepreneurs et des \u00e9quipes qui souhaitent non seulement raconter leur histoire, mais aussi la d\u00e9velopper de mani\u00e8re durable.<\/p>\n\n\n\n

\u00ab Je remarque souvent que de nombreuses jeunes entreprises pensent qu’une seule interview suffit pour \u00ab d\u00e9coller \u00bb. Or, une communication r\u00e9ussie n\u00e9cessite justement une strat\u00e9gie \u00e0 long terme et une combinaison ad\u00e9quate de canaux. Chaque fois que j’entends un entrepreneur raconter son histoire avec passion, je me dis : \u2018Il faut en tirer parti\u2019. Ajouter la touche finale \u00e0 ces r\u00e9cits percutants et \u00e9laborer une strat\u00e9gie de communication pour ces entrepreneurs, voil\u00e0 ce qui me motive. \u00bb<\/em><\/p>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2577,"menu_order":3,"template":"","meta":{"_acf_changed":true,"featured_image_focal_point":{"x":0.5,"y":0.5}},"class_list":["post-2707","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nStart-ups & Scale-ups - Bepublic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bepublicgroup.be\/fr\/expertise\/beready\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-ups & Scale-ups - Bepublic Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bepublicgroup.be\/fr\/expertise\/beready\/\" \/>\n<meta property=\"og:site_name\" content=\"Bepublic Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T19:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bepublicgroup.be\/media\/Foto-linksboven.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bepublicgroup.be\/fr\/expertise\/beready\/\",\"url\":\"https:\/\/bepublicgroup.be\/fr\/expertise\/beready\/\",\"name\":\"Start-ups & Scale-ups - 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