Our team

BePublic Group is a leading PR and strategic communication agency that has been supporting businesses, government institutions, non-profit organisations, and growth-oriented companies for over a decade in building and protecting their reputation. Our team consists of over 30 experienced consultants. Together, we offer an integrated approach to corporate communication, brand, and lifestyle PR, allowing us to tackle a broad range of communication challenges.

Because journalistic PR is part of our DNA. A third of our consultants have a background in journalism. We think and create from a journalistic perspective, facilitating a direct access to an extensive media network. Thus, we identify, create, and distribute stories that not only generate attention but also have real societal relevance.

We target not just the media but also policymakers, opinion leaders, influencers, and the general public. By addressing genuinely relevant societal topics, we help build trust, confidence and understanding around critical issues.

Our journalistic approach and deep expertise make us stand out. We excel at understanding and translating societal issues into relevant stories that gain wide traction. Additionally, we have specialized expertise in crisis communication, real estate communication (BeReal), and financial communication (BeFirm).

BePublic Group is a PR and strategic communications agency that guides both small and large organizations in building and protecting their reputations. Additionally, we have specialized expertise in financial communications (BeFirm), real estate communications (BeReal), and communications for start-ups and scale-ups (BeReady). Following our recent expansion through the acquisition of the PR agency Evoke, at the end of 2025, we also serve technology companies, industrial players, automotive companies, and start-ups and scale-ups. Furthermore, since early 2026, our new brand and lifestyle agency, ‘Atelier Public’, has been focusing on brands, entrepreneurs, and creative industries, with a strong emphasis on brand identity, experience, and cultural relevance.

BePublic Group is originally a Belgian communications and PR agency based in Brussels, with deep-rooted knowledge of the Belgian market and local media ecosystems, supported by our perfectly bilingual team that operates fluently in both Dutch and French. Besides Belgium, we also embrace the Luxembourg market, supporting clients there with tailor-made communication strategies. Moreover, our membership in the international PR network PR World Alliance (add PRWA hyperlink) allows us to support our clients internationally. This network brings together independent communication and PR agencies from over 14 countries, enabling us to set up and activate campaigns and press relations globally and locally.

Feel free to reach out to us via phone (+32 (0)2 422 05 34) or email (office@bepublicgroup.be). For urgent crisis communication, we are available 24/7. Our landline always redirects to the mobile phone of one of our consultants.

Liesbeth
Pyck

Liesbeth Pyck has nearly 20 years of experience in PR, reputation management and strategic communications. Among other positions, she worked at the international PR agency Porter Novelli and founded the successful agency Famous Relations in 2015. Most recently, she served as Head of Marketing at Belgian AI scale-up Nobi, where she played a key role in the rapid, international growth of this acclaimed AgeTech company.

Liedewij
Verbiest

Liedewij Verbiest has been in the communications business for more than 10 years. Thanks to her versatile background at PR and communication agencies, she has built up broad experience and knowledge in various sectors, especially in strategic communication and crisis management.

Ken
Standaert

Ken Standaert was a journalist in Belgium and abroad for Het Laatste Nieuws for 8 years and has since been active in the PR world for 5 years. A newsmaker with a critical eye, he also helps organisations to communicate strategically and authentically during more difficult moments.

Laure
Miquel-Jean

Laure Miquel-Jean has 30 years of experience in communication. She started at Ogilvy Public Relations and then created her own PR agency Pride in 2003. She then worked for 15 years as strategic director, reputation & PR at TBWA. She developed numerous internal and external communication strategies, including crisis and reputation management for large (inter)national corporations and SMEs. She is also a trainer for CEOs and managers.

Hannelore
Schmid

With a background in PR and over 10 years of experience in the field, Hannelore helps companies tell their story powerfully and sustainably. After starting out as a PR professional in the international automotive sector, she joined BePublic Group in 2018. For her, strong PR is the key to effective communication.

Fancy joining our team?

We currently don’t have any vacancies, but if you would like to do an internship with us, do a student job or in case you fancy joining us, please feel free to send an e-mail to office@bepublicgroup.be.