PR and strategic communications agency Bepublic Group starts the year with a new colleague: Laure Miquel-Jean. Laure is an experienced PR expert and strategist who will strengthen the management team as Strategy & Business Development Lead starting this year.

In her new role, Laure will be guiding Bepublic Group’s clients in their strategic communications, reputation, media relations, crisis communications and media training. At the same time, Laure will be responsible for business development, for which she takes on a leadership role within the agency.

After 15 well-filled years at TBWA, I have decided to continue my professional passion at Bepublic Group. The expertise and seniority of the team attracted me, as well as the caring and strong management of Anja and Sara. Bepublic Group’s recent recognition as best PR agency at the Bora Awards underlines with how much dedication they work to create impact and outstanding results for their clients. I feel honoured to be part of a team that sets the bar so high, and I look forward to contributing to the agency’s success.”

Laure Miquel-Jean

“We are so proud to be welcoming such an experienced expert as Laure to our team. With her years of experience and enthusiastic personality, Laure is a real added value for both our team and our clients. She will also play a central role in the business development of our agency.”

Anja Peleman & Sara Vercauteren, managing directors Bepublic Group

Laure has worked in public relations and reputation management for more than 25 years and lives in Brussels. She started at Ogilvy and then launched her own PR agency, Pride. For the past 15 years, she has worked at TBWA as Strategic Director Reputation & PR. During her career, she has developed reputation strategies, press and influencer relations for brands such as McDonald’s, MasterCard, CBC, MSD, Proximus and Engie. She has also advised numerous Belgian and international companies on crisis communication and issue management.