A jury of communication experts honors public relations initiatives for DHL Aviation, the General Union of Nurses, and the Flemish Government.

For the third year in a row, Bepublic Group has won awards at the BORA’s, the Best of Reputation Awards. The PR and strategic communications agency was honored with no less than five awards—one gold and four bronze—during yesterday’s ceremony. These awards recognize communication and PR initiatives for DHL Aviation, the Flemish Government, and the General Union of Nurses (AUVB). “It is the first time in our 70-year history that we have received such broad media coverage to highlight the needs of nurses,” said the AUVB.

Visual press campaign for AUVB awarded with a golden BORA
The press campaign “Who takes care of our caregivers?” for the General Union of Nurses (AUVB) was honored with a golden BORA in the Cause/Charity/Non-Profit category. The Bepublic Group team creatively distilled a hefty memorandum from the healthcare federation into five policy priorities, which were highlighted by caregivers themselves through emergency briefing cards and testimonials.
“The AUVB strives for inclusion, collaboration, and quality in nursing care in a positive way. However, capturing the attention of policymakers on the sector’s pressing needs is not straightforward. That’s why we asked Bepublic for help in creating and launching our 2024-2029 memorandum with policy priorities in the media. The support, creativity, and enthusiasm that Bepublic provided were exactly what we needed. And it paid off! For the first time in our 70-year history, we’ve received such widespread media coverage to highlight the needs of nurses.” — Wouter Decat, Coordinator of AUVB
Three BORA awards for (crisis) communication strategy for DHL Aviation
Bepublic Group was nominated in three categories for its press and stakeholder strategy for DHL Aviation, and won awards in each of them. The campaign was awarded a bronze in the categories ‘Issue and Crisis Management,’ ‘Corporate Image,’ and ‘Data & Insights.’
“DHL was facing challenging times, as the relevant minister had announced a ban on night flights at Brussels Airport, and the environmental permit for the airport had to be renewed after twenty years. With the help and expertise of Bepublic, we turned this difficult situation into a success story. Their professional and strategic communication advice gave us the confidence to publicly highlight for the first time that our services are a crucial gateway to the rest of the world for many Belgian companies. We are very proud that Bepublic’s work for us has been so well recognized.”
Diverse PR campaign for the Flemish Government awarded a bronze BORA
The PR campaign about the “individualized tailor-made” premiums, through which the Flemish government aims to create opportunities for employees with disabilities in regular businesses, was awarded a bronze BORA in the “Best Brand Campaign B2B” category. By supporting the news with stories from both employers and employees, greater support was created for the new support measures from the Department of Work and Social Economy. Bepublic Group also opted for an innovative approach, including a video podcast.
Third consecutive year of great recognition for Bepublic Group
The BORA’s recognize the best PR stories in the fields of earned media and influencer relations across various categories. The Best of Reputation Awards, an initiative by the professional associations ACC and C Square, were presented for the third time. Bepublic Group won a total of nine BORA’s in the previous two editions and was also named PR agency of the year last year.
“These awards are once again a great recognition of the expertise and drive of our team. Especially since we are being honored in different categories. We supported DHL during a challenging time, we translated a hefty memorandum from the AUVB into a digestible and attractive media campaign, and we contributed to the societal debate for the Flemish Government with relevant data and a tailored vodcast. We are proud to work with such fascinating clients who are open to creative ideas and bold PR campaigns. We would like to thank them for their trust.”
