Media relations

Journalistic PR is our DNA. We look at your organisation and its stories with a journalist’s eye. We develop those stories into bite-sized, newsworthy pieces of information and pitch them to the right journalist at the perfectly timed moment. We do this in the broadest possible sense, from press releases to opinion pieces to press moments that we prepare together down to the last detail. We closely follow what appears in the (social) media about your organisation, field or expertise. Not only to be able to react faster to a topical subject, but also to monitor the impact of your reputation. Would you like to discuss how we can support you with your communication approach? Feel free to reach out to us.

How do we create impact for your company or organisation?

  • Write press releases
  • Pitch news to journalists
  • Develop communication plans
  • Organise press moments
  • Newsjacking
  • Opinion pieces
  • Strategic communication
  • Media monitoring
  • Social media support

Cases

Decathlon

Context

In order to promote the sale of secondhand sports goods, Decathlon changes their name to nolhtaceD for a month.

Approach

A 360┬░ strategy through influencers, social media videos and several national and regional press releases to highlight this campaign for a full month.

Pluxee

Context

Sodexo Group is turning its Benefits & Rewards Services division into an autonomous organisation called Pluxee.

Approach

We write a newsworthy press release by using data and highlighting social relevance. We pitch the news to different media resulting in online, print and audiovisual pieces. We also provide CEO Sven Marinus with in-depth camera and personal branding training.

RBFA

Context

The Royal Belgian Football Association is launching a very ambitious recruitment campaign to attract 700 new referees.

Approach

Repetition, a focus on cases, a strategic spread via three self-selected communication moments and a clever regional approach thanks to the collection of enough inspiring testimonials are the common threads. Our approach was rewarded with a gold BORA (Best of Reputation Award).

Bol

Context

E-commerce company/webshop Bol officially opens the doors of its expansion of the Bol fulfilment centre in Waalwijk.

Approach

We organise a press event and invite journalists on site. We reach the news broadcasts of Kanaal Z and numerous articles in Dutch- and French-language newspapers.