Department of Work and Social Economy – vodcast
The communication campaign “Pracht van een werkkracht” (A beauty of a workforce) tells the story of twelve genuine people. These people are employers, their employees with disabilities, a self-employed person with a disability, and her client. Together, they show that the ideal reinforcement may well be someone with a disability. To raise awareness of the new subsidy for employers who hire people with disabilities, we worked with the Department of Work and Social Economy (DWSE) to develop a PR strategy and content. This included personal testimonials and a compelling vodcast, in which we united experts, an employer, and an employee with a disability. To generate extra visibility, the vodcast was promoted on De Tijd’s website via a paid campaign.