Befirm: Leading experts in financial communication in Belgium and Luxembourg

Befirm – part of Bepublic Group and a Mediafin company – is one of Belgium’s leading communications and public relations agencies, specialising in financial communications. Based in the Capital of Europe, the company’s senior consultants have decades of experience in the world of finance and have privileged access to a media network which is second to none. Thanks to these assets, Befirm clients can tell their stories and share their opinions and visions in Tier 1 financial publications in the Benelux more often than their competitors, which in turn has helped them become opinion leaders in these matters.

Befirm’s portfolio consists of some of the most trusted names in the international world of finance and investments, which is why these companies rely upon the most rusted name in financial communication.

How can we support you ?

Fund management communication
M&A communicatie
Results communication
Storytelling
Fact sheets
Annual reports
IPO communication
News videos & podcasts (e.g. on quarterly results)
Press communication in the Benelux
Social media support

Cases

Flossbach Von Storch

Context

Cologne-based Flossbach von Storch is one of Germany’s leading boutique investment companies. Their leitmotif of always being “consistently independent” ensures that their opinions, analyses, observations and investments are often unique and perhaps contrarian, but always successful. They also demand a unique yet qualitative approach from their PR partners, with the quality of articles always taking precedence over quantity.

Approach

Given that Flossbach von Storch is different from the others, we don’t oragnise large, international media events, but exclusive 1-on-1 visits to the headquarters in Germany for the main media, where one journalist gets the opportunity to talk for a whole day with founders Bert Flossbach and Kurt von Storch as well as some key portfolio managers.

Baillie Gifford

Context

Scottish investment firm Baillie Gifford wanted to gain a bigger foothold in continental Europe. To this end, a Benelux office was opened in Amsterdam, and Befirm was tasked with ensuring that Baillie Gifford’s presence in the Benelux region received the necessary coverage in the major financial media, and by extension, would create impact among Baillie Gifford’s targeted clients.

Approach

Apart from unique investment strategies, Baillie Gifford also has accessible partners who are happy to provide more information about the company’s success in a straightforward and idiosyncratic way, a plus that media are keen to exploit. The result: an extensive cover story in De Tijd and L’Echo promptly led to a lot of awareness and interest from the other Tier 1 media.

Saxo Bank

Context

As a brand, Saxo is still too unknown in Belgium.

Approach

Saxo has a team of strong market strategists, with an idiosyncratic view of the financial markets. At the end of each year, they share their “Outrageous Outlooks” for the following year. Befirm suggested organising a press conference with Saxo’s Chief Investment Officer concerning these outrageous outlooks, as part of a broader PR campaign around the topic.