Training & Coaching

Want to learn the tricks of the trade? You need someone that knows what they’re doing to show you the way. With BeTrained we offer a specific expertise in training and coaching. We make sure you are always thoroughly prepared: on camera, during a crisis, on stage, during an interview or on social media. Each training is fully tailor-made in Dutch, English or French.

Every year, we coach more than 100 business leaders, governments, policymakers, spokespeople and organisations. And we don’t do this using a standard approach. On the contrary, each training course is fully customised. We immerse ourselves in your sector or your professional field. A training course specifically tailored to your needs and wishes produces the best results. Our trainers are all respected experts who have worked as spokespeople or for television news themselves.

We also support you in your search for a new spokesperson or communications manager and help you map out the recruitment process in order to find that perfect match for you. Would you like to hear all about our tailor-made training courses? Feel free to reach out to us.

Our offer

Cameratraining

Standing in front of a camera: do’s & don’ts

This training teaches you the ins and outs of how to give an on-camera interviews. Why is it important to prepare as good as you can before you face the cameras? How do you keep check of you non-verbal communication? How do you best formulate key messages and at the same time make them newsworthy? Throughout this training, we practice what we teach in front of the camera.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Mediatraining: preparing an interview

Successfully Preparing for Interviews

This course provides practical tips for anyone looking to prepare for interviews. You will learn to how to best formulate powerful key messages which clearly convey the essence of your story. You will also learn how to answer critical questions without losing sight of your core message.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Crisis communication

How to communicate during a crisis?

In this session, we discuss what crisis communication exactly consists of and how you can best prepare for a crisis on a communications level. Identifying risks is very important, as is defining your target audiences and communication channels. A crucial part of the masterclass is, of course, learning how to communicate during crises.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

News & PR

What is ‘news’?

What does the Belgian media landscape look like? How does a news desk work? And what makes your story newsworthy enough for the media? In this session, you will learn how your organization can make the headlines.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Personal branding

How to strengthen your own branding

What is personal branding? How do you tackle it, and where do you draw the line between personal stories and private stories? In this session, we explore how you can strengthen your own branding and which core themes you can leverage in the media or on your own social media channels. We also provide hands-on tools to help you create your own personal branding plan.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Public speaking

What is the best way to give a presentation?

The most difficult things about giving a presentation is to keep your audience interested in your story. In this course, you will get some pointers on how to build the key messages of your argument. You will learn how to structure a presentation which will help you tell a compelling story. We also look at the way you best deliver your presentation: from the way you use your voice to the way you present on stage. Sometimes, however, you need to deliver a difficult message. For those situations a public speaking training will help you in finding the right tone and approach.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Pitching, press releases and media gatherings

Spreading the word

When you have news to tell about your organization, it is important not only to consider what message you want to convey but also how you will do so: will you issue a press release or a statement, hold a press conference, etc.? In this course, we will show you how to best spread the word.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Communication strategy & media plan

Fine-tuning your communication strategy

In this session, we address the main topics needed to create a successful communication plan. What are the basic principles of a solid communication plan, how do you add depth to your communication in order to convey your message in the most powerful and convincing way, and how do you map out your stakeholders?

You can follow this course as an individual or with a small group of colleagues, or use it as an assessment for a larger group.

Storytelling

How to create a compelling story?

Compelling stories will leave a solid impression on your audience. In this session, we will tell you how to turn an abstract core message into a concrete and captivating story. We will explore the best way to tell your story: whether through video, a podcast, or in writing. Additionally, we will determine which tone of voice suits the message and audience best.

You can follow this training as an individual or with a small group of colleagues, or use it as an assessment for a larger group.