Real estate communication

A successful real estate project stands or falls with good and timely communication. At Bepublic Group, we have specific expertise in real estate communication under the name ‘Bereal’. Together we look at what is going on in the neighbourhood and bring this information clearly to the neighbourhood, the stakeholders and the press. Neighbourhood newspaper, information moment, website, press release? We do everything we can to create support for your project. We also help you with a comprehensive PR strategy for other milestones. Got a permit? Laying a foundation stone, planting a maypole or moving to a new building? Or another important milestone? You have come to the right place to bring your real estate project to the right stakeholders through the right channels. Would you like to discuss how we can support you with your real estate communication? Feel free to reach out to us.

How can we support you ?

Media relations
Press moments
Local stakeholder analysis
Neighbourhood communication plan
Participation process
Content creation (videos, flyers, website, podcast, …)
Social media support

Cases

Antonissen Development Group – Luxembourg press campaign

Antonissen Development Group is an Antwerp-based project developer which has also been active on the Luxembourg market since 2019. With their B-Hive project, they are responding to the concept of ‘living, working, shopping’ in a single project.

Bereal investigated the news value of this project in order to approach the media in a targeted manner. This was not just another real estate project, but a response to a need in a Luxembourg city (Belval) that is rapidly growing. We capitalized on this in our media communications, which resulted in a successful campaign with media coverage in all key Luxembourg media.

Hillewaere/Christie’s International Real Estate – Press and influencer campaign

Hillewaere is a renowned real estate agency specializing in luxury properties. Thanks to their expertise they have obtained a license to represent Christie’s International Real Estate and sell their multi-million dollar properties in Belgium.

To announce this collaboration to the wider audience, together with the client we organized a luxury event in Brasschaat, in a castle which at the time was put up for sale under the Christie’s banner. We invited partners, clients, media and influencers to attend. The result was media coverage, social media coverage, and a ‘big bang’ around this renowned global brand, which found its way to our Belgian market via Hillewaere Vastgoed.

Dewaele – Rental Barometer

Since 2015, Dewaele has been analyzing the Belgian rental market on an annual basis, tracking trends in prices, supply and demand. By combining their own statistics and analyses with broader market insights, Dewaele and its director Filip Dewaele have positioned themselves as the leading experts in the rental market.

How are prices evolving? What about demand? Is supply following the same trend? By consistently applying the same analysis and linking it to current insights that go beyond one’s own company, one builds a reputation as an expert in your sector. In this case, Dewaele (the company) in general, and Filip (the director) in particular, are often mentioned in the media when it comes to renting and letting, and they are sought-after experts on this topic throughout the year.

Tans Urban Landmarks – international PR

A Belgian developer signs a deal with an international retail player. Big news, but… it’s not so obvious when the international player is neither proactive nor reactive in its communication. In any case, you don’t want such a deal to go unnoticed, so Tans Urban Landmarks took matters into its own hands. Or at least put it into BeReal’s hands.

BeReal decided to look for the news value in the story, and found it wasn’t just another store opening. It was actually the largest ZARA store in the world. That’s what was news! That became the hook for a clever PR pitch, with the Belgian developer ‘Tans Urban Landmarks’ at the center of the story. The result? Global media coverage generated from our Brussels office.