Reputation management

What does the general public think of your company? How are your perceived by the media? What do your peers think about the tone with which you communicate? All questions we try to answer together with you. Whether you want to know which areas of expertise are best suited for your company, or whether you want to map out how your stakeholders view your company. Our ambition is clear: to give your company a powerful profile. We also support you in developing internal communication. After all, your employees are your most important ambassadors. Would you like to discuss how we can support you with your communication approach? Feel free to reach out to us.

How can we support you ?

Workshop thought leadership
Communication plan
Reputation analysis
Stakeholder mapping
Stakeholder consultation and roundtables
Personal branding
Content creation (videos, podcast, vodcast, …)
Social media support
Internal communication support

Cases

CPF

Celest Pension Fund. That is the new name of the former ‘precautionary fund for lawyers, bailiffs, and other self-employed professionals’ (VKAG). We guided the precautionary fund through a complete rebranding process. With their new name came a new approach, supported by a modern corporate identity, logo, website, and LinkedIn page. Celest Pension Fund is now a fresh brand where self-employed lawyers, bailiffs, and others can easily go for their supplementary pension. To promote Celest Pension Fund, we launched several LinkedIn campaigns, as well as an advertisement ad campaign in the national media, and we secured an extensive interview with their director in the trade media.

KBVB

At the Royal Belgian Football Association , following a turbulent period with first the dismissal of CEO Peter Bossaert and then the resignation of chairman Paul Van den Bulck, the country’s largest sports organization wanted to proceed with caution for the first public appearance of the new chairwoman, Pascale Van Damme. The Bepublic team prepared the first female football president in history with well-chosen key messages, a to-the-point Q&A including camera training, and by focusing with her on her authentic story and how to restore unity within the KBVB. Thanks to our journalistic perspective and our experts, Van Damme passed her baptism of fire in front of a large media gathering, some of whom literally mentioning in their reports that Van Damme left a very well-prepared impression.

Torfs

Context

After 33 years as CEO of Schoenen Torfs, Wouter Torfs is passing the torch to his niece Lise Conix. The handover is to be an official and symbolic moment.

Approach

We prepare Lise Conix for this communication and provide in-depth personal branding training. We organise a press conference in a shop where Wouter Torfs literally passes the ‘shoe’ on to Lise and we ensure the right press communication. In the run-up, we arrange (double) interviews in newspapers and reports on television. Our approach was rewarded with a bronze BORA (Best of Reputation Award) in the category ‘CEO Positioning & Thought Leadership’.

Special Olympics

Context

Special Olympics is more than a sports organisation. They strive for an inclusive society and they do so at various levels, including education. Therefore, they launch a special teaching package that teaches children about people with intellectual disabilities.

Approach

We provide an à la carte approach for the press and let journalists attend the first lesson of a Special Olympics athlete. We draft a relevant press release that fully explains the initiative and we put a more inclusive society on the agenda.